Master Franchise Partnerships

What is a Master Franchise Partner?

A Master Franchise Partner (MFP) holds a license to develop a specific brand in an entire country or a designated area within a country. As a Master Franchisee Partner, you are required to set up the franchise infrastructure to nurture and grow the business, including training, marketing, leasing and operational support.

What is a Master Franchise Agreement?

A Master Franchise Agreement is a negotiated agreement that gives the Master Franchise Partner the exclusive rights to operate a specific brand in a designated territory. Under this agreement, the MFP is typically permitted to sub-franchise the brand. Rights are usually granted for 10-years with a 10-year renewal option.

Support & Training

Master Franchise Partners enjoy the benefits of working with an experienced franchisor, dealing with expert management teams, enjoying supply benefits from increased scale and gaining access to best-in-class initiatives.

Support offered to Master Franchise Partners includes an extensive training program developed by RFG’s global learning and development team, access to a dedicated Market Development Manager (MDM) to assist with operational matters, a variety of marketing tools, and access to a dedicated product innovation department.

They also benefit from access to a wealth of experience in retail food franchising, proven systems and a global training and support framework, while RFG gains a partner with the strategic, operational and financial capabilities to expand each Brand System within their territory.

What we are looking for

  • Significant F&B, retail or franchise experience
  • Sufficient capital to meet development quota targets
  • Strategic marketing experience and the resources to drive growth
  • A willingness to take on the challenges involved in establishing a multi-unit franchise business
  • Has an understanding of supply chain and logistic solutions to build a scalable model
  • Is committed to engaging a qualified & adequately experienced team to drive the business
  • Has connections in property circles to secure quality sites
  • Is aligned to the RFG culture and values and has a good reputation within the business community

Steps to becoming a Master Franchise Partner

  1. Research. Understand our brands in light of your market and the competitive set and where you believe the opportunity lies.
  2. Make an enquiry. Register your initial interest by contacting our international consultants on +61 7 55913242 or rfginternational@rfg.com.au. You will receive an information pack giving you more information as well as a confidentiality agreement for you to complete and return.
  3. Commercial Terms Letter will be issued to you setting out the key commercial terms for the market you have interest in. This will include key terms such as the development area, master franchise term, initial fees, new store opening fees, royalty and marketing fund %, market launch requirements, development quota for the market
  4. Application Form. Then if we’re both keen to move forward, we ask you to submit your application form, provide financial documents and resumes. We review your application in detail including a background check. If you meet our criteria, we then arrange a mutually suitable time for a meeting.
  5. Memorandum of Understanding. We will issue you with an MOU that will be a contractual document that sets out the terms agreed in the Commercial Terms Letter. At this point a deposit is payable to secure the rights for the market
  1. Market Business Plan. We now work closely with you to develop a Strategic Plan for the market. We will provide you with templates & guidance to complete this process
  2. Market Visit & Strategy Meetings. Following the completion of the Strategic Plan and prior to the execution of the Master Franchise Agreement it is essential for the Master Franchise Partner Candidate to connect with our management team to finalise the strategic plan for the market. If you visit our Australian Support Office   you will be introduced to key departmental support personnel who will support you in the launch and ongoing growth of the market.
  3. Master Franchise Agreement. On completion of the Preliminary Market Assessment Criteria, Business Plan and a  connection with key decision makers from both parties, we will enter into a Master Franchise Agreement granting you the rights for the market.
  4. Training. Key personnel will be trained at one of our training facilities, providing you with all the operational expertise to successfully launch and grow the brand in your market
  5. Market Launch. Our international Market Development Managers will work closely with you to prepare for a successful market launch

Please note that the above process varies depending on whether you are applying for a new market opportunity or purchasing an existing market. There are some extra steps if you are buying an existing market (and the vendor Master Franchise Partner has to meet separate requirements for the sale to go ahead). Please also note that RFG requires that all Master Franchise Partners be supported by (at least) 2 persons who act as guarantors. These guarantors also need to be assessed and approved as suitable for your application to be approved.