A Master Franchise Partner (MFP) holds a license to develop a specific brand in an entire country or a designated area within a country. As a Master Franchisee Partner, you are required to set up the franchise infrastructure to nurture and grow the business, including training, marketing, leasing and operational support.
A Master Franchise Agreement is a negotiated agreement that gives the Master Franchise Partner the exclusive rights to operate a specific brand in a designated territory. Under this agreement, the MFP is typically permitted to sub-franchise the brand. Rights are usually granted for 10-years with a 10-year renewal option.
Master Franchise Partners enjoy the benefits of working with an experienced franchisor, dealing with expert management teams, enjoying supply benefits from increased scale and gaining access to best-in-class initiatives.
Support offered to Master Franchise Partners includes an extensive training program developed by RFG’s global learning and development team, access to a dedicated Market Development Manager (MDM) to assist with operational matters, a variety of marketing tools, and access to a dedicated product innovation department.
They also benefit from access to a wealth of experience in retail food franchising, proven systems and a global training and support framework, while RFG gains a partner with the strategic, operational and financial capabilities to expand each Brand System within their territory.
Please note that the above process varies depending on whether you are applying for a new market opportunity or purchasing an existing market. There are some extra steps if you are buying an existing market (and the vendor Master Franchise Partner has to meet separate requirements for the sale to go ahead). Please also note that RFG requires that all Master Franchise Partners be supported by (at least) 2 persons who act as guarantors. These guarantors also need to be assessed and approved as suitable for your application to be approved.