Renowned for our delectable range of products, customers don’t expect anything less than the sweetest experience with Donut King, especially our cinnamon donuts, which we have been serving for over 35 years.
Donut King has remained Australia’s leading donut brand for over three decades. By maintaining a strong brand presence in the market, anchored on brand values that work; Donut King has continued to evolve in order to remain relevant to our younger consumers – our heartland. Through every touchpoint from product innovation to packaging, store design, social media and technology, Donut King strives to be at the forefront of market trends.
While donuts remain the core category, Donut King also operates in other food and beverage categories in order to cater to other eating and drinking occasions and consumers groups, such as lunch, savoury snacks and coffee.
Since the brand’s inception in 1981, Donut King has grown to more than 300 stores in Australia and has expanded into international markets across New Zealand, Fiji, Saudi Arabia, China and Papua New Guinea.
Behind the ‘fun’ of Donut King is a hard-working team of professionals that are continually developing innovative products and flavours to delight our valued loyal consumers. Our donuts are hand decorated every morning by staff members who pride themselves on providing quality, memorable treats for every occasion.
Donut Kings Franchise model is simple and effective and does not require a high skill level to operate. All products are made or hand decorated on site with no complicated cooking or baking involved, thereby, making this model highly attractive for recruiting franchise partners, for those Masters wishing to sub-franchise.
We are famous for our signature warm cinnamon donuts and delicious iced donuts! These products are available in different flavoured bases, fondants, shapes and sizes, and decorated with sprinkles or chocolate flakes.
For our coffee-loving customers, our exclusive Royal Bean is made with a blend of Arabica and Robusta beans roasted gently under mild temperatures to bring out notes of caramel and cocoa. This unique combination of beans is roasted to perfection and then crafted in store by one of our passionate baristas.
Delivering to the ‘lunchtime meal’ and ‘filling snack’ categories, Donut King has a delicious range of savouries offers including toasted sandwiches, savoury pastries and hot dogs. Hot dogs can be customised to suit individual tastes.
Donut King serves a range of cold drinks including our famous Quakeshakes, thickshakes and milkshakes, from a selection of seven base flavours. Quakeshakes come topped with delicious chunky pieces of chocolate, honeycomb, mint or cherry candy bars, and select Donut King stores also serve an assortment of frappes and smoothies.
There are a three store designs available to develop the Donut King brand in your market, all of which are fun, bright pink beacons to consumers – a promise (and reminder) of a delicious treat to enjoy!
Donut King stores are predominantly a take-away experience, with our kiosks and larger stores containing a small seating area.
Kiosk 24m² – 30m²
Small Store 40m² – 60m²
Large Store 60m² +